Your Public Wishlist

Your public wishlist is a powerful tool for connecting with supporters who want to help your organization. This guide explains how your wishlist appears to the public and how donors interact with it.

Accessing Your Public Page

Your public wishlist is part of your organization's public profile:

1. From your wishlist dashboard, click View Public Organization Page
2. Share this link with supporters through:
   • Social media posts
   • Email newsletters
   • Your website
   • Printed materials

How Donors See Your Wishlist

When supporters visit your public organization page, they'll find your wishlist prominently displayed with:

Item Cards

Each wishlist item appears as a card showing:

• Item name and image for easy identification
• Quantity needed so donors know the full scope
• Progress bar displaying how much has been donated
• Priority badge (High, Medium, Low) to guide urgent giving
• Category label for easy browsing
• View Product button linking directly to the item online

Smart Organization

Items are automatically arranged to maximize donor engagement:

• High-priority items appear first
• Recently added items get visibility
• Nearly-fulfilled items show progress to encourage completion
• Fully-funded items are automatically hidden

The Donation Process

When a supporter wants to donate:

1. Selecting an Item

Donors click on any item card to see:

• Full item details and specifications
• Current progress toward the goal
• Recent donors who've contributed
• Direct link to purchase the item

2. Making a Pledge

After purchasing an item, donors:

• Click I Want to Donate
• Enter their information:
  • Name (required)
  • Email (required)
  • Quantity they're donating
  • Optional message to your organization
• Confirm their pledge

3. Confirmation

Donors receive:

• On-screen confirmation of their pledge
• Details about next steps
• Appreciation for their support

What Donors Can't See

For privacy and security, certain information remains private:

• Items marked as internal/hidden
• Your internal notes or details
• Other donors' email addresses
• Administrative functions

Encouraging Donations

Compelling Item Descriptions

Write descriptions that:

• Explain why the item is needed
• Share how it will help animals
• Include specific product preferences
• Make the impact clear

Using Images Effectively

• Include product images for all items when possible
• Ensure images clearly show the item
• Use high-quality images that load quickly

Strategic Visibility

• Keep 10-15 items visible for variety
• Balance different price points
• Mix categories to appeal to different donors
• Rotate items periodically to maintain freshness

Sharing Your Wishlist

Social Media

Create posts that:

• Highlight specific urgent needs
• Share success stories of fulfilled items
• Thank recent donors (with permission)
• Include direct links to your wishlist

Email Campaigns

• Feature a "Wishlist Item of the Week"
• Send updates on donation progress
• Share photos of donated items in use
• Include your wishlist link in signatures

Website Integration

• Add a wishlist widget or button
• Feature current needs on your homepage
• Create a dedicated wishlist page
• Include in your donation options

Building Trust

Donors are more likely to contribute when they trust your organization:

Transparency

• Keep quantities accurate and current
• Mark items as received promptly
• Remove fulfilled items from public view
• Share how donations are used

Communication

• Thank donors through the platform
• Send updates on how items helped
• Share photos of donations in action
• Respond to donor messages promptly

Professionalism

• Use clear, error-free descriptions
• Include accurate product links
• Maintain consistent branding
• Keep your wishlist organized

Managing Donor Expectations

Be clear about:

• Delivery: Whether items should be shipped or dropped off
• Timing: When you need items by
• Alternatives: If substitutions are acceptable
• Quantities: If partial donations are helpful

Success Stories

Consider sharing:

• Photos of donated items being used
• Stories of how specific items helped animals
• Thank you messages from staff
• Progress updates on large goals

Ready to track incoming donations? Continue to Tracking Donations to learn about managing donor contributions.